Muslim Tourists’ Typology in Malaysia: Perspectives and Challenges

Kamarudin, Lina Munirah and Ismail, Hairul Nizam (2012) Muslim Tourists’ Typology in Malaysia: Perspectives and Challenges. In: Tourism And Hospitality International Conference (THIC) 2012, 23rd - 24th November 2012, De Palma Hotel, Ampang, Kuala Lumpur. (Submitted)

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The concept of Islamic Tourism is relatively new and the emergence of Muslim tourists who travel and experience tourism related activities calls for a better understanding of their motivation and typology. Their existence in the past was mostly associated with pilgrimage practices as historically recorded in the visitation to Mecca. However, there is limited research on Muslim expectations that lead to motivation to travel. The current trend among Muslim tourists is not only to relate it to pilgrimage but also as part of the Islamic lifestyle that required them to rediscover Islamic civilization and religious values around the world. This includes activities such as visiting Islamic based attractions for its historic value, socio-cultural value, new theme development from Islamic perspectives and new volunteer activities to less developed Muslim areas. In Malaysia, tourism stakeholders have begun to appreciate the potentials of local tourism products to be promoted to the various Muslim segments of the world market. Each segment is expected to seek both peculiar and universal needs which will influence their motivation and behavior, a part of which is driven by religious considerations. It is important to understand the different Muslim tourist sub-segments in comparison to the mass tourists or other special interest categories that have been adequately covered in the literature. In order to develop a firm grasp of tourist motivation among Muslim travelers, in depth studies on them are essential. Thus, this paper explores the perspective and challenges of Muslim tourism planners and managers to fill the gaps in existing knowledge on this growing segment of the Muslim travel market.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Islamic tourism, Malaysia; motivation; Muslim tourist; perspective and challenges; tourist typology
Subjects: D History General and Old World > D History (General)
Divisions: Faculty of Built Environment > Urban and Regional Planning
Depositing User: FAB IR Admin
Date Deposited: 24 Jun 2013 06:02
Last Modified: 24 Jun 2013 06:02

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