Model of Tourism Cooperative For Scaling Up Community Based Tourism

Mohamad, Nor Haniza and Hamzah, Amran (2012) Model of Tourism Cooperative For Scaling Up Community Based Tourism. In: Regional Symposium on Rural Tourism: Scaling up Community-Based Ecotourism, 18-19 May 2012, Royal University of Phnom Penh, Cambodia. (Submitted)


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Community cooperative is a business model that can effectively manage community interests as exemplified by a model CBT located in Batu Puteh, Kinabatangan in the state of Sabah in Malaysia. In-depth interviews with the local community selected through purposive sampling and direct observations on the physical environment and the local community were used in this study. Findings show that the community cooperative effectively managed: (1) economic concerns through a dynamic financial model, transparent income distribution and project partners; (2) socio-cultural concerns by creating social cohesion through strong sense of ownership and sense of belonging; and (3) environmental concerns through its conservation and reforestation programmes. The cooperative was a catalyst for paradigm shift towards entrepreneurial ventures. Challenges and potentials of the community cooperative were identified.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Community cooperative,rural tourism cooperative, community based tourism, Miso Walai Homestay, KOPEL, MESCOT, Kinabatangan, community based tourism business model, broad based organizational structure
Subjects: T Technology > T Technology (General)
Divisions: Faculty of Built Environment > Urban and Regional Planning
Depositing User: FAB IR Admin
Date Deposited: 24 Jun 2013 06:02
Last Modified: 24 Jun 2013 06:02

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