Heritage Awareness Among Tour Operators In Heritage Sites: A Case Study Of Rickshaw Pullers In Melaka

Ismail, Hairul Nizam (2012) Heritage Awareness Among Tour Operators In Heritage Sites: A Case Study Of Rickshaw Pullers In Melaka. In: 3rd International Conference On Business And Economic Research ( 3rd ICBER 2012 ), 12 - 13 March 2012, Golden Flower Hotel, Bandung, Indonesia. (Submitted)

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Abstract

Appropriate interpretations and quality of tourists’ experience in historical cities are crucial in ensuring revisit by tourists. This research discovers the ability and readiness of rickshaw pullers as informal tourist interpreters in helping to enhance the quality of tourists’ experience in the Heritage City of Melaka. This study intends to identify whether rickshaw pullers have the characteristics of tourist guide with good informal tourist interpreter. Data collection involved survey among 250 registered rickshaw pullers from four trishaw associations. This study has indicated the path travelled by the rickshaw pullers around the city. Result of the analysis has produced several maps such as trishaw trail and food trail suggested by the respondents to the tourists. Based on the findings, most of the rickshaw pullers suit the characteristic of tourist guides and are ready to become an informal interpreter. Several suggestions have been made to improve their skills in becoming a good informal tourist interpreter that include attending self-improvement courses and enhancing their communication skills. Implication of this study will contribute to the development of tourism industry especially in heritage and food tourism while improving the quality of travel experiences in the historical cities.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: tourists’ experience, tourist interpreter, tourist guide, Malacca
Subjects: D History General and Old World > D History (General)
Divisions: Faculty of Built Environment > Urban and Regional Planning
Depositing User: FAB IR Admin
Date Deposited: 24 Jun 2013 06:02
Last Modified: 24 Mar 2014 06:49
URI: http://epublication.fab.utm.my/id/eprint/341

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